OneGov Strategy: Modernizing Federal Procurement Through GSA MAS
The OneGov Strategy is a governmentwide effort to modernize how federal agencies procure and manage goods and services. Led by GSA, it supports the March 2025 Executive Order aimed at consolidating procurement to reduce duplication, lower costs, and increase value for taxpayers.
At its core, OneGov moves the federal government away from fragmented, agency-by-agency buying toward a coordinated, enterprise-level procurement model—with GSA MAS serving as the central vehicle.
The Vision Behind OneGov
OneGov enables the federal government to act as a single enterprise in procurement by:
- Reducing duplication across agencies
- Standardizing acquisition terms and pricing
- Leveraging buying power to maximize taxpayer value
Phase One: IT, Software, and AI Standardization
OneGov is being implemented in phases, with Phase One focused on IT, software, and emerging AI technologies, primarily through GSA’s Multiple Award Schedule (MAS).
This approach provides agencies with streamlined access to modern technology under pre-negotiated pricing, standardized terms, and defined security requirements. OEMs can sell directly to the government, reducing intermediaries, improving transparency, and accelerating acquisition timelines.
GSA has described this phase as supporting a shared enterprise that underpins everything from citizen services to national security.
Enterprise Technology Agreements Under OneGov
From last couple of months, GSA has executed several governmentwide software and cloud agreements that anchor the OneGov strategy and position MAS as the hub for enterprise procurement:
- Microsoft – Microsoft 365, Azure cloud services, security tools, and AI-enabled productivity solutions
- Google Workspace – Collaboration tools with negotiated governmentwide discounts
- Amazon Web Services (AWS) – Cloud infrastructure supporting modernization and AI readiness
- Adobe – Digital document and content solutions
- Oracle – Database and cloud services
- DocuSign – Electronic signature and agreement automation
These agreements replace fragmented purchasing with consistent pricing and terms across agencies.
AI-Focused Agreements Expanding Federal Capabilities
Beyond traditional IT, OneGov is increasingly being used to standardize access to artificial intelligence tools across the federal enterprise. GSA has negotiated or enabled governmentwide access to several AI platforms, including:
- Microsoft AI solutions – AI-enabled productivity, security, and cloud services integrated into Microsoft’s enterprise offerings
- Google AI (Gemini for Government) – AI models and tools available under governmentwide terms alongside Google’s cloud and collaboration stack
- AWS AI and machine learning services – Supporting federal adoption of AI at scale through cloud-based infrastructure
- Perplexity AI – Enterprise AI research and drafting tools available directly to federal agencies
- xAI (Grok) – Generative AI models made available to agencies under standardized pricing and compliance pathways
These agreements signal a clear shift: AI is no longer being procured agency-by-agency, but rather as a shared, enterprise capability under GSA oversight.
Implications for Small Businesses and Resellers
Centralized buying and standardized pricing benefit taxpayers but may challenge traditional reseller models. As margins compress, small businesses will need to differentiate through value-added services, including:
- System integration
- AI implementation and configuration
- Training and change management
- Specialized technical or compliance support
Opportunities remain through established vehicles such as FSS, GWACs, IDIQs, and BPAs, particularly for firms that complement enterprise platforms with mission-specific expertise.
What This Means for Federal Contractors
OneGov represents a fundamental shift in federal contracting. Agencies will increasingly rely on fewer, higher-value, enterprise agreements, especially for software, cloud, and AI.
Contractors best positioned to succeed will be those that:
- Align with centralized procurement models
- Offer bundled or integrated solutions
- Provide specialized services around enterprise platforms
Preparing Your Business for OneGov
To align with OneGov and maximize opportunities through GSA MAS, contractors should:
- Evaluate contract vehicles to ensure alignment with enterprise procurement trends
- Strengthen compliance with standardized pricing, reporting, and security requirements
- Partner with OEMs to deliver integration, training, and mission-focused support